Measurement

How we measure follow-up, and how you will see it

Follow-up only matters if it can be counted. Everything we run is measured against a baseline you approve before the first message goes out.

We do not publish results we have not earned

Rather than borrow case studies or repeat statistics we cannot verify, we report measured outcomes from our own engagements once they exist. Until then, the honest answer about expected results is: we agree the baseline with you and report against it.

See how the free 30-day trial is measured

One opportunity is counted once

A missed call that becomes an estimate is tracked once, from first contact to booked job. No inflating the same customer twice.

A baseline before anything goes live

We agree what we are measuring and where you started, so the result is something you can check rather than something you have to believe.

No results we have not earned

We do not publish borrowed case studies or industry averages. Measured outcomes from our own work get published when they exist.

What gets tracked

The numbers behind every engagement

Every client report covers the same set of measures, so you can see exactly what follow-up produced.

Opportunities captured

Missed calls and open estimates that entered follow-up.

Conversations worked

How many were reached, on which channel, and how quickly.

Jobs booked

Scheduled work traceable back to a specific opportunity.

Revenue attributed

Booked revenue tied to recovered opportunities, against your baseline.

Example report structure

Your monthly report looks like this

Opportunity sourceCapturedContactedBookedRevenue attributed
Missed calls————
Missed-call text-back replies————
Web and text inquiries————
Open estimates————
Reactivation————

Structure only — your report is filled with your own measured numbers against your agreed baseline.

$0 service fee for the 30-day managed trial

Three steps, 30 days, nothing to cancel

  1. Step 1

    Free assessment

    We review your call handling and open estimates, and check there is enough volume to measure.

  2. Step 2

    30 days of managed follow-up

    Follow-up goes live on the workflow we agree. The 30 days start at go-live, not at signature.

  3. Step 3

    Results review

    At day 30 we walk through what we reached and what happened next. The trial ends automatically.

Phone and messaging usage inside the agreed scope is covered. Any carrier or messaging-provider charges outside that scope are disclosed in writing before they apply.

Want your own baseline established?

A free assessment is where the measurement starts: what is happening now, what is being lost, and what recovering it is worth.